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Section 20 · Sales Rep Work Elimination / Zero-Entry CRM

20.25Pipeline-stage correction

Designed for Phase 2
No.
20.25
DMA's reference
Decision Book p.41
Phase
Phase 2
Autonomy
L1 · Recommend
DMA's decision
Yes

What DMA asked for · Decision Book p.41

Suggest the right pipeline stage when a deal's stage is wrong.

Why it matters to DMA: Wrong stages make the forecast wrong.

In our words, from DMA's Product Decision Book v3, page 41.

How we do it

  • Scheduled for Phase 2 in DMA's book.
  • When the evidence says a deal has moved (a proposal sent, a signed order), the AI suggests the stage with the evidence. It is L1 in the book: a person accepts it.

Already in place

  • Stuck deals are flagged by stage (17.2).
  • Proposal dates and values found in notes are kept with their quotes.

What the later phase adds

  • A stage suggestion with its evidence, accepted in one click.

The flow

It plays on its own while it's on screen; hover or use the controls to pause or step through.

Evidence"proposal went out May 7"SuggestionProposal sentA personaccepts
Step 1 of 3

Evidence

A note says the proposal went out.

  • Stored data
  • AI
  • Person

Where the data goes

The same six stages on every page. Nothing reaches Nutshell except through the write gate.

  1. 1Nutshell

    Source

    Notes, calls and deals.

  2. 2Sync

    Copies Nutshell changes into the bridge database

    Mirrors deals and stages.

  3. 3Bridge database

    A copy of the CRM data, plus what the AI works out

    The suggestion and evidence.

  4. 4AI

    Claude models, only through DMA's own gateway

    No AI model is involved: rules decide.

  5. 5Write gate

    The only way back into Nutshell: checked, approved when needed, sent once

    The stage change leaves through the write gate once accepted.

  6. 6Nutshell

    The system of record

    The deal's stage.

The tables behind it

Drawn from the POC's database catalogue: structure only, no data.

ai.extracted_factsPKiduuidfact_keytextvaluejsonbconfidencenumericevidence_quotetextobserved_attimestampstatustextIDprompt_iduuid+ 7 more columnsctrl.outboxPKiduuidoperationtextbefore_imagejsonbautonomy_leveltextFKapproval_iduuidapproved_bytextstatetext+ 21 more columns

PK primary keyFK reference the database enforces (solid line)ID reference kept by id (dashed line)

TableWhat it holdsColumns
ai.extracted_factsFacts the AI found, each with the exact quote it came from and a confidence.15
ctrl.outboxThe write gate: each proposed Nutshell change, its approval and what it replaced.28
How the tables connect (2)
ColumnPoints toKept by
ai.extracted_facts.prompt_idagent.promptsThe application (by id)
ctrl.outbox.approval_idctrl.approvalsThe database (foreign key)

Worked example

Synthetic demo data: every name, business and number is made up.

A designed example (synthetic).

A suggestion

Deal
In Qualification
Evidence
"Proposal went out May 7" (note)
Suggest
Proposal sent

In the running POC

There is no screen for this one yet: it is designed for Phase 2, as DMA's book decides. The parts listed under “Already in place” run in the POC today.

Status

Designed for Phase 2

Designed for Phase 2. DMA's book schedules this for Phase 2. The design is ready and builds on parts that already run in the POC.

20.25 Pipeline-stage correction · DMA AI proof