Section 1 of 21 · Decision Book p.10–11
1. Website AI Salesperson
The website AI salesperson is Engine 1 in DMA's book: a chat on DMA's website that talks like a senior strategist, qualifies the visitor, reviews their site live and books a call with DMA's team.
What we built for this section
- A chat widget for DMA's site, with a page-aware first message and a clear AI-assistant disclosure.
- A strategist that asks one question at a time, reviews the visitor's website live and answers objections with DMA's approved wording.
- Checks on every sentence, fixed rules for pricing, people and risky messages, and a live "join chat" for DMA's team.
- Leads, scores and summaries written to Nutshell through the write gate, never directly.
The 6 capabilities, in the book's order
| No. | Capability | Book page | Phase | Autonomy | Status |
|---|---|---|---|---|---|
| 1.1 | Smart opening by page/sourceThe chat's first message should match the page the visitor is on and how they got there. Someone who clicked a paid ad gets an ad-aware opener, not a generic hello. | p.10 | Phase 1 | L4 · Autonomous | Built in the POC |
| 1.2 | Natural conversation, not a formInstead of a static form, the AI asks one useful question at a time and adapts to each answer. | p.10 | Phase 1 | L4 · Autonomous | Built in the POC |
| 1.3 | Senior strategist personalityThe chat should sound like an experienced DMA strategist, not a customer-support script. | p.10 | Phase 1 | L4 · Autonomous | Built in the POC |
| 1.4 | Objection handlingThe chat knows how to answer the usual objections: "too expensive", "we already have an agency", "just researching", "need to think about it". | p.10 | Phase 1 | L4 · Autonomous | Built — needs DMA's data |
| 1.5 | Multi-language chatThe same sales assistant talks naturally in other languages. | p.11 | Phase 3 | L4 · Autonomous | Designed for Phase 3 |
| 1.6 | Voice / phone AIA prospect can talk to the assistant by phone or voice, not only type. | p.11 | Phase 3 | L2 · Prepare, then wait for approval | Designed for Phase 3 |